Embedded Operating Executive · Companies & PE Portfolios

I deliver operating capacity. Embedded until it holds.

Some engagements come directly from a company navigating a stalled initiative or a leadership gap. Others come through a PE firm deploying me into a portfolio company to define strategy and execute initiatives. Either way, I embed with the team, diagnose what's actually happening, and bring the structure, ownership, and momentum to move it forward, running implementation myself or leaving the team equipped to run it.

My Background, By the Numbers
$100M P&L across 1,600 clinics 800 retail locations transformed Direct line management for teams of 300+ 20+ years operating & consulting
Julie Peller
The Path

Back to consulting, with two decades operating in between.

I started in consulting, training at Bain & Company. What followed was almost twenty years in strategic and, mainly, operating roles, running P&Ls, building teams, and leading transformations inside businesses like Ideal Protein, Weight Watchers, and FreshDirect.

I came back to consulting to put that experience to work. Companies and PE portfolios hire me to solve problems I've actually lived, not just studied, which is why I diagnose fast and know how to implement the fix, not only recommend one.

Engagements

Six ways I can work with your team.

Interim & Fractional COO

Operating leadership when it's needed.

When a transition calls for it, I can step in as the interim operating leader. More often, I embed with the team, diagnose what's working and what isn't, and build the operating framework and cadence, then leave the team equipped to run it themselves.

Operating Model Redesign

Multi-unit and B2B2C network structure.

Redesigning field operations across large networks, clinics, retail stores, franchise systems, so the model actually scales instead of straining under its own growth.

PE Portfolio Transformation

Embedded support for stalled initiatives.

Board-facing, hands-on execution support for portfolio companies where a transformation thesis has stalled and needs an operator to unstick it, not another deck.

Commercial & Sales Reorganization

Go-to-market and field sales restructuring.

Restructuring go-to-market and field sales for scale, including geographic product portfolio strategy, market access strategy, and sales reorganization for global manufacturers.

Change Management Workshops

Working sessions, not lectures.

Interactive facilitation for leadership teams navigating organizational change, built around real decisions the team needs to make, not a slide deck to sit through.

Strategic & Portfolio Assessment

Honest, operator-level diagnostics.

Direct fit and readiness assessments for product portfolios, market entry, or operating strategy, with gaps named plainly rather than smoothed over.

Specialties
Strategy Execution & Turnarounds Operational Leadership Business Transformation New Initiative Launches Cross-Functional Alignment Operating Model Design Distributed / Multi-Unit Ops Growth Strategy
Sector Focus
Consumer Retail Healthcare Wellness & Fitness Industrials & Manufacturing Software

How I work once I'm in.

Execution over decks

Strategy work is table stakes. The value I add is running the operation day to day until the transformation holds.

Built for multi-unit

Operating models that work across hundreds of locations or clinics, not just in a single flagship or headquarters.

Framework first, not a takeover

I embed with the team to see what's working and what isn't, then recommend what needs to change. From there I can run implementation myself, or leave the team equipped to run it.

Where that operating experience came from:

Ideal Protein — Chief Operating Officer
Weight Watchers — VP Strategy & Operations, then COO of a new business (Coaching)
Dia&Co — VP Customer Experience & Operations
FreshDirect at the Office — General Manager
Bain & Company — Consultant

Kellogg MBA · BA, Northwestern University · PMP

Let's talk about the operation.

J Peller Consulting works with companies and PE firms on interim, fractional, and project-based operating engagements.

New York, NY · Open to interim, fractional, and project-based engagements